CRM Manager - Fixed Term Contract until Feb 2026
CRM Manager - Fixed Term until Feb 2026 (Maternity Cover)
Can you use your data-driven CRM expertise and campaign knowledge to drive innovative, engaging and premium campaigns to maximise the customer lifetime value and retention of Miele customers alongside the development of brand recognition and choice across D2C and B2B2C.
Miele is a world leader in the production of premium domestic and commercial appliances. At Miele, we take immense pride not only in the quality of our appliances, but all aspects of our premium customer and employee experiences
In your new role
Reporting into the Head of Brand, Media and Communications, you will lead the customer data acquisition strategy alongside the implementation of CRM and Loyalty Programme strategies designed to nurture and strengthen customer relationships and drive sales. Through your work with the E-com, D2C and local commercial teams, you will drive D2C and B2B2C growth through effective, results-oriented performance marketing campaigns. Customer data analysis will support you to provide insight and influence strategic decisions with stakeholders.
Your significant commercial acumen and technical CRM expertise allows you to communicate effectively with senior stakeholders up to SLT and lead on cross-functional projects relating to your expertise across a UK and IE setting.
This role is fixed term until the end of February 2026 as maternity cover.
Job responsibilities:
- Strategic Ownership: Take full accountability for our own CRM and customer data acquisition performance driving brand awareness, customer loyalty and premium marketing content. Maximise opportunity for conversion, brand awareness and sales.
- Project Leadership: Lead on the development of CRM functionality and the implementation of a Loyalty Program strategy to nurture and strengthen customer relationships and drive sales.
- Strategic Reporting: Using your data-expertise and commercial acumen you will define and monitor customer centric KPIs/dashboard in alignment with CX and CRM team.
- Communication Measures: Planning and realisation of specific on- and offline communication measures for loyalty program members, in collaboration with PR & Communication and Events & Brand Activation.
- Customer Segmentation and Analysis: Create and maintain customer segments to develop personalized and relevant communication measures as well as managing and analysing customer data to gain insights into customer behavior to inform strategic decision making. Use web analytics tools (e.g., Google Analytics) to analyse performance of consumer campaigns and generate reports.
- Cross-Functional Collaboration: Work collaboratively to plan CRM activities alongside the E-Com and own Webshop, D2C and local commercial team as well as providing insight and input to stakeholders up to SLT level.
- Compliance: Ensure compliance with all data protection laws and manage the Consumer database to define and select target audiences in compliance with best practice and legislative requirements.
Skills and Competencies:
- Customer centric with commercial mindset highlighting experience in maximising opportunities and championing propositions to senior stakeholders.
- Educated to a degree level in a relevant discipline (Marketing, Digital Marketing, Digital Sales, BA or equivalent) would be advantageous but not essential.
- Significant experience in CRM management and data analytics with a track record of data analytics for driving strategic insight and customer segmentation.
- Demonstratable application of strong business acumen and commercial awareness in a strategic context.
- Ability to manage and collaborate with a variety of stakeholders up to SLT both internally and externally.
- Strong organisational skills.
- Strong communication skills (fluent in English)
- Willingness to travel
What to expect from us:
In addition to a strong commitment to your personal development and growth, we can offer you a salary of up to £47,000 plus a competitive benefits package.
With Miele you can truly develop yourself, pursue your own career path, stay with us for the long term and help us reach higher levels of customer delight. We want you to feel you can join a team where we will help you reach your potential, own your career path, be respected and perform at your best.
Alongside your existing skills and experience, we’re looking for engaged team players who will collaborate, innovate and use their passion to drive an exceptional customer experience at every touchpoint.
Please apply below by sharing your CV. It would also be great to hear why this role at Miele and what makes you stand out.
This role closes for applications: 23/08/2025 however please note it may close sooner depending on applications, so we encourage you to submit your application as soon as possible.
- Department
- Marketing & Digital
- Locations
- Abingdon
- Remote status
- Hybrid
Abingdon
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A Competitive Salary + Bonus
We aim to be always considering and evolving our pay and bonus structure. The scheme you will be part of will depend on what job role you work in.
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Health & Wellness
We care about our people and offer a range of health and wellness benefits to support this.
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Training & Development
We always strive to ensure that our people are reaching their potential and offer a range of learning and development opportunities to support their growth.
OUR CULTURE
We invest in our people, and we aspire for better.
With Miele you can truly develop yourself, pursue your own career path, stay with us for the long term and help us continue to amaze our customers around the world.
We offer competitive and evolving pay and benefits packages and support you through our world-class training and development.
We want you to work knowing you’ll be able to reach your potential, be respected and perform at your best.
About Miele GBIE
We all have a responsibility to do everything we can to ensure a brighter, more sustainable future - from the largest multinational to the smallest family home.
'Immer Besser' defines Miele's commitment to always do better in everything we do. It keeps motivating us to make better, smarter appliances so the homes and businesses they serve become more sustainable, from one generation to the next.
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