Online Trade Marketing Manager
About the department
As part of the domestic sales team, you will be at the forefront of increasing rate-of-sale performance of Miele appliances at retail and connecting consumers with premium appliances that are sustainable and high quality. We strive to make our workplace and culture as future-proof as our world-renowned products. Come and join a team that has been evolving since 1899 and help us to continue achieving our philosophy of being ‘Immer Besser’.
Your Responsibilities
In close collaboration with Consumer Marketing, Category Managers and Sales, you define and deliver the Trade Marketing strategy and plan across relevant channels
In partnership with the marketing team, you contribute your expertise to develop campaigns and assets and ensure their effective implementation in retail environments
By representing the customer perspective, you lead projects and influence marketing campaigns and messaging to align with retailer and consumer needs
You take ownership of the discretionary advertising and promotion budget, aligning with Sales and Marketing leadership to ensure effective delivery of plans
In collaboration with internal teams and partners, you develop and implement a 12-month trade marketing strategy that supports mutual growth for Miele and its retail partners
You apply analytical tools to measure and evaluate the success of online retail marketing initiatives, including sales performance, ROI, and partner feedback
You implement a feedback-driven approach to continuously optimise marketing activities and budget allocation
What we are looking for
Extensive online marketing experience with a customer-centric approach and a strong commercial mindset, including proven success in strategy execution for senior stakeholders
A degree in Marketing, Digital Marketing or equivalent expertise in digital marketing; CIM qualification is desirable
Demonstrated ability to manage cross-functional relationships and navigate complex organisational structures
Proven experience interpreting KPIs such as Share of Search, ROI, PDP readiness and automation levels
Strong understanding of eCommerce dynamics, digital shelf analytics and content syndication tools, with the ability to share best practices on digital activation and conversion-driving applications
Desirable: CIM qualification
Desirable: Experience in project management or similar environments
Our Benefits
Salary up to £45,000 plus a competitive benefits package
Bonus scheme of up to 2 months’ salary
Extensive discounts on Miele products for yourself, family and friends
Discounted gym membership and subsidised onsite café
Health cash plan and free eye tests
Additional benefits including financial advice, recognition schemes and more
Additional Information
This is a full-time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.
Contact
GBIE Recruitment Team - Careers@miele.co.uk
- Department
- Marketing & Digital
- Locations
- Abingdon
- Remote status
- Hybrid
Abingdon
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A Competitive Salary + Bonus
We aim to be always considering and evolving our pay and bonus structure. The scheme you will be part of will depend on what job role you work in.
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Health & Wellness
We care about our people and offer a range of health and wellness benefits to support this.
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Training & Development
We always strive to ensure that our people are reaching their potential and offer a range of learning and development opportunities to support their growth.
OUR CULTURE
We invest in our people, and we aspire for better.
With Miele you can truly develop yourself, pursue your own career path, stay with us for the long term and help us continue to amaze our customers around the world.
We offer competitive and evolving pay and benefits packages and support you through our world-class training and development.
We want you to work knowing you’ll be able to reach your potential, be respected and perform at your best.
About Miele GB
We all have a responsibility to do everything we can to ensure a brighter, more sustainable future - from the largest multinational to the smallest family home.
'Immer Besser' defines Miele's commitment to always do better in everything we do. It keeps motivating us to make better, smarter appliances so the homes and businesses they serve become more sustainable, from one generation to the next.